On the evening of November 22, 2024, the 14th China International Trademark & Brand Festival Welcome Reception was held grandly at the Xi’an International Convention Center. Accolade IP Beijing, as an active participant in the trademark and brand sector, proudly attended this prestigious event, joining distinguished representatives from the global trademark and branding community to celebrate a new chapter in China’s trademark development. Hosted by the China Trademark Association and exclusively co-organized by Shenzhen PurCotton Technology Co., Ltd., the event brought together over 1,000 guests from around the world.

In his speech, Ma Fu, President of the China Trademark Association, warmly welcomed all attendees and expressed gratitude to the supporters and co-organizers of this year’s festival. He highlighted that since its inception in 2005, the China International Trademark & Brand Festival has evolved into one of the country’s most prominent international gatherings in the trademark and brand field. With the theme “Advancing Trademark & Brand Development, Nurturing China’s Renowned Brands,” this year’s festival features a variety of activities aimed at exploring innovative strategies for brand growth and fostering high-quality development in the industry.

Key highlights of the welcome reception included the announcement of the AAA Trademark & Brand Evaluation results, the issuance of the fourth batch of Trademark Agency Service Certification Mark Usage Licenses, and the presentation of several prestigious awards, such as the 2024 Special Contribution to Trademark & Brand Development Award. These activities recognized outstanding contributions by enterprises and individuals while reinforcing the importance of professionalism and integrity in the trademark agency industry. The event also saw the release of the “2024 Trademark Agency Service Capability Top 600,” a systematic evaluation jointly conducted by China Trademark Magazine and Beijing Zhichanbao Network Technology, providing authoritative insights for the trademark agency sector

Gu Jinshan, COO of Winner Medical & PurCotton, shared valuable insights on achieving sustainable brand development through technological and product innovation. Emphasizing the importance of “prioritizing brand over speed, quality over profit, and social responsibility over enterprise value,” he inspired attendees with a forward-thinking approach to brand building. His remarks underscored the significance of the festival as a platform for industry exchange and collaboration.

The reception boasted a stellar lineup of guests, including leaders from the China National Intellectual Property Administration, the World Intellectual Property Organization, prominent entrepreneurs, representatives from national and international associations, and members of the media. Accolade IP Beijing was honored to join this exceptional gathering and looks forward to engaging with industry peers in upcoming festival events to collaboratively drive the growth of China’s trademark and brand sector.

The success of this year’s festival highlights China’s achievements in trademark and brand development while fostering global collaboration and innovation in the field. Accolade IP Beijing remains committed to contributing to the advancement of the trademark and brand industry and supporting the global recognition of Chinese trademarks and brands.

Title：14th China International Trademark & Brand Festival
Location: China - Xi An
Date：22-25 November 2024