Objective

“Hong Kong Top Service Brand Awards”(the Award) aims to give recognition to outstanding service brands established by Hong Kong companies, to encourage local enterprises to strive for excellence, to promote Hong Kong services, and to enhance the profile of Hong Kong industries both locally and internationally.

Hong Kong Top Brand Mark (Top Mark)

The Hong Kong Top Brand Mark (“Top Mark”) is the distinctive visual symbol of Hong Kong Top Brand Awards (formerly Hong Kong Top Ten Brandnames Awards), Hong Kong Top Service Brand Awards, and Hong Kong Top Brand Mark Scheme.

Winners of“Hong Kong Top Brand”,“Hong Kong Premier Brand”,“Hong Kong Top Service Brand”and“Hong Kong Premier Service Brand”could apply for Hong Kong Top Brand Mark Scheme by product/service categories and will, if meeting the assessment requirements, be conferred a licence to use the“Top Mark”for business promotion in relation to the brand, the winning company or certified product/service categories.

Organisations authorised to use the Mark shall ensure that it is used in compliance with the regulation and requirements laid down in the “Hong Kong Top Brand Mark Regulations” and “Terms and Conditions” of the Awards, and it shall endeavour to ensure Top Mark is used according to“Identity Guide for Hong Kong Top Brand Mark”.

The“Top Mark”is designed under the supervision of Mr Kan Tai Keung. The Mark is mainly a combination of a seal and a“TOP”, signifying authority, credential and prominence; the letter“T”and“O”are tangential to make up a letter“b”, which together imply“Top Brand”. The Ordinary Mark is in primary blue and red, while the Premier Mark is gold in colour to signify prestige and superiority.

Judging Result

2022 Hong Kong Top Service Brand Awards List of Shortlisted Brand (in alphabetical order)

2022 Hong Kong Top Service Brand Awards List of Shortlisted Brand	(in alphabetical order)
ACCOLADE
Anglo Chinese Florist
Baguio
Beauty Forever Salon Center
Clarity Medical Group
C-MER Eye Center
e-banner
Ensec Solutions
Gilman
GOGOX
Hong Kong School of Motoring
H-Privilege
IMPERIAL DIAMOND JEWELLERY
MoMoKu
Pet Holidays
Towel King
WELL GREEN